If you are considering opting for digital signage, the best option for you is likely to be a cloud-based solution. You can read here why this is so. But, please note that all digital signage solutions are not the same. One of the most important distinguishing features amongst them is a robust Content Management System. Without a state-of-the-art Content Management System for your digital signage, you will be left dealing with frustration and sub-par experience and results. Here are some of the most important features to look for in a Content Management System for your Digital Signage:
- Easy Content Upload: If you have created graphics, GIFs or videos that you would like to display on your digital signage, it should be extremely easy to upload this content onto your content management system.
- Create Fresh Content: On the other hand, if you would like to create fresh content, it should be equally easy to do so, whichever format you choose. A good content management system comes with its own deck of free templates for different industries that provides you with cutting edge graphics that can be quickly customised for your brand and message.
- Add TV Channels: You cannot constantly keep playing your messages on a digital signage. You need to also provide standard entertainment in the form of TV channels, like sports, news, reality shows, etc. to attract your audience and keep them engaged. Then, at regular intervals, you can show your messages and promotions and be sure that they are received by an attentive audience. That is why a good content management system should allow you to easily plug in local TV channels in its feed.
- Schedule & Rotate Content: A good content management system should also be able to schedule your content as well as keep rotating it so that it appears fresh to new audience members who are constantly getting engaged.
- Scalable: A robust content management system is not restricted to just a few screens. It should be able to simultaneously manage multiple screens and scale up or down quickly and effortlessly.
If the content management system of the digital signage solution you are considering has all these features, then you can be sure that you are getting a great deal.
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