As a small business owner, it is becoming increasingly important to stay with the times and not let the competition get ahead of you. More and more businesses, especially the ones in retail, are switching from traditional signage to digital signage. So, if you are in the retail business, perhaps you too should consider using digital signage to promote your business. One of the easiest ways to do this is to convert your smart TV into digital signage.
What is a Smart TV?
A smart TV is technically a combination of a traditional TV, a computer and a digital media player. It is integrated with the Internet and boasts of Web 2.0 features that allow you to view photos, stream music and videos and browse the internet while also allowing you to watch traditional TV. The key thing to remember here is that the digital media player is embedded in a smart TV.
Setting up your Smart TV
It is extremely easy to set up your smart TV as digital signage. All you have to do is
- Switch on your TV
- Connect it to the internet
- Open Google Play Market and Install the Digital Signage App of your choice.
- Access your account on the app, and get started with creating and showcasing your content.
Cloud-based Digital Signage Solution
For a small business, the best digital signage solution is cloud-based. It is easy to set up, it has low upfront cost, it has less maintenance and is easily scalable. But the most important thing for us is that it provides us with an excellent Content Management System, along with free templates. With a cloud-based solution like Liqvid, all you need to do is create an account and install the app on your smart TV. Once you do that, you will be able to not only showcase TV channels and programs, you will also be able to create your own content quickly and easily using their free templates and adding them to your display in minutes.
So, what are you waiting for? Use your smart TV to give you a competitive advantage by using it as digital signage!
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